Tetley Tea introduces elaichi flavoured teabags
Company Release, August 6
Tetley, the international tea brand from Tata Tea has yet again come up with a unique offering for Indian consumers. In keeping with its spirit of innovation in the teabag segment, Tetley has launched a new flavour Tetley Elaichi Flavoured teabags.
Tetley already has a strong presence in the Indian teabag market with its four flavours Masala, Ginger, Lemon and Earl Grey. Of these, Masala, Ginger and Lemon flavours are distinctly Indian. The fourth Earl Grey is a popular international favourite, and has been specially introduced for Indian tea connoisseurs.
Announcing the launch, Ms. Sangeeta Talwar, Executive Director, Marketing, Tata Tea Limited, said, “Tetley believes in continuous innovation and Elaichi a popular Indian flavour is the latest addition to our exciting range of Tetley flavoured tea bags. Our tea bags have been specially customized for the Indian way of making tea, which is by adding milk. The best teas are delicately combined with 100% natural flavour to deliver a product with delightful aroma and an exquisite taste. Elaichi gives our consumers a new way to add a twist to their lives and their everyday chai drinking occasions Life me twist, Chai me twist!
Tetley Elaichi Flavoured teabags are available packs of 12 tea bags, attractively priced at Rs. 20/ . For the avid tea lover, large packs containing 50 tea bags in single sachet packing will also be made available within a few months.
Tetley has always focused on providing the best products at very competitive prices, while ensuring that the p prada roducts are tailor made to suit the Indian palate. Tetley tea bags have been specially customized for the Indian method of preparing tea, which is with the addition of milk. Moreover, Tetley tea bags have over 4000 micro filters, which allow the strength and flavour of the tea to come flooding out of the tea bag, thereby making a strong cup of tea. Tea bags are a popular mode of tea consumption amongst consumers internationally, and are recognized as a modern and smart way of making tea. What s more, Tetley tea bags contain 100% natural ingredients, with no colours or preservatives. Banyan Netfaqs Pvt Ltd takes no responsibility f prada or and disclaims the information avai prada lable in form of press releases across our network.